About
Marketing problem-solver specializing in digital strategy, including SEO, SEM, content…
Contributions
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How do you assess the impact and severity of a social media crisis on your brand reputation?
In my experience, being as transparent, honest and timely with your response can make all the difference to your customers and audience. For example, Slack experienced a major outage in 2022 that left many users unable to access the platform - people were frustrated to say the least as many companies use Slack as their go-to for messaging day-to-day (and this was impacting precious working time!). After the issue was identified, Slack owned the issue immediately and provided regular updates to their users via their status page about every half hour - they even took to Twitter to sincerely apologize to those impacted by the outage in a playful and genuine way (check it out here: https://twitter.com/SlackHQ/status/1496222844086276099?s=20).
Activity
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What a great time at the Lisa Scala CRE monthly happening. @The Wren
What a great time at the Lisa Scala CRE monthly happening. @The Wren
Liked by Melanie McKee
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See you at AIM next week! Please join me, Todd Katler, and Nicholas Dunlap for our fabulous session. #propertymanagementexperts #oculusrealty…
See you at AIM next week! Please join me, Todd Katler, and Nicholas Dunlap for our fabulous session. #propertymanagementexperts #oculusrealty…
Liked by Melanie McKee
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Welcoming businesses to the The Greater Bethesda Chamber of Commerce is not only a way to enhance the diversity of our membership, but also celebrate…
Welcoming businesses to the The Greater Bethesda Chamber of Commerce is not only a way to enhance the diversity of our membership, but also celebrate…
Liked by Melanie McKee
Experience
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Education
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University of South Carolina-Columbia
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Activities and Societies: VP of PR/Advertising of American Marketing Association USC Chapter, member of Alpha Chi Omega sorority, American Cancer Society's Relay for Life Spirit Committee
More activity by Melanie
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🇫🇷 💼 🇺🇸 Really enjoyed spending the day at the French-American Chamber of Commerce Annual Business Summit at the French Embassy today. The theme…
🇫🇷 💼 🇺🇸 Really enjoyed spending the day at the French-American Chamber of Commerce Annual Business Summit at the French Embassy today. The theme…
Liked by Melanie McKee
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I can't believe it's been 3 years since I attended AIM Conference©! ✅ All the modern mainstream hot topics of tech / AI and wrangling data and…
I can't believe it's been 3 years since I attended AIM Conference©! ✅ All the modern mainstream hot topics of tech / AI and wrangling data and…
Liked by Melanie McKee
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12 years ago today, I started a job at Seamless. After 3 years of law school and 2 years navigating the restaurant scene, I arrived at a desk, ready…
12 years ago today, I started a job at Seamless. After 3 years of law school and 2 years navigating the restaurant scene, I arrived at a desk, ready…
Liked by Melanie McKee
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Last week, I aired some dirty laundry about my start at Trainual because I believed it would help people better understand how high performers…
Last week, I aired some dirty laundry about my start at Trainual because I believed it would help people better understand how high performers…
Liked by Melanie McKee
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I was laid off today. Here's what is next... I will be taking some time to consider my next career move, and while I wish the timing had been on my…
I was laid off today. Here's what is next... I will be taking some time to consider my next career move, and while I wish the timing had been on my…
Liked by Melanie McKee
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I had the privilege to give a Testimonial at the BNI 2024 USA & Canada National Conference! There were 150 fellow BNI members in this "Mega Meeting"…
I had the privilege to give a Testimonial at the BNI 2024 USA & Canada National Conference! There were 150 fellow BNI members in this "Mega Meeting"…
Liked by Melanie McKee
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