Decision Making Research

Decision Making Research (DMR) is a research-based marketing communications firm focused on developing marketing initiatives that drive revenues. We’ve done this for some of the world’s best-known brands (DirecTV, Philips, John Hancock, Fidelity, AARP). We started more than 20 years ago and have established a track record of success for our clients in the corporate and association sectors, small businesses and new ventures as well. Our clients range from high-tech to high-touch and everything in between. We are experts in understanding how people make decisions and the values guiding their choices. We’re working now with clients for post-Covid growth by identifying changes in customer decision making and building road maps for recovery and revenue growth.